As ServiceTitan scaled, the creative tax of reinventing the wheel for every campaign and product launch was slowing the Brand/Creative team down. We needed more than a style guide; we needed a source of truth that allowed our team to move at the speed of the trades.

After multiple brand acquisitions at ServiceTitan, a push to standardize design and optimize workflows became top priority for a growing in-house creative team with increased project volume. I spearheaded the development and maintenance of evolving component libraries, brand design systems, templates, and documented guidelines in Figma.